The So Worth It Pizza Tour Goes to Baguio with Free Pizza & Live Music

Baguio City, Philippines, 12 January 2019 - Following its successful kickoff last week at Eastwood Central Plaza, Quezon City, Yellow Cab brought the So Worth It! The Yellow Cab Pizza Tour at Baguio-AyalaLand Technohub to give hustlers what they need to have a head start in 2019: awesome music and delicious food - all for free!

The event gathered music fans, pizza lovers and hardworking hustlers from all around the City of Pines, who were filled up for their so-worth-it chase with Yellow Cab’s edge-to-edge pizzas and legendary chicken and pasta.

The Pizza Tour opened early in the evening with soulful mixes & synthesized beats from Jethro Sandico a.k.a DJ Jethro, who become one of the city’s top spinners to look out for. His set was the followed by punk-pop group Amateurish. With just a couple of guitars, a drum set and unique vocals the five-member band drew crowds and pumped them up for the night with their hits “Turbulance” and “Hiding”. Next up was Turncoats, who bought their extraordinary brand of lo-fi post-rock. Performing fan favourites “People Watcher” and “Exit”, the trio got everyone bopping to their ethereal tunes and raw sounds up until the tour wrapped up.

It won’t be Yellow Cab without the iconic pizza joint’s all-time bestseller, so hustlers enjoyed a free slice of New York’s Finest pizza and a complimentary cup of Heineken beer when they answered this one simple question: “WHAT IS YOUR 2019 GOAL and WHAT MAKES IT WORTH IT?” Limited edition Pizza Passes were also handed out to gusests, which they can use to redeem discounts for dine-in purchases made at Yellow Cab stores.

My OOTD for the event

“At Yellow Cab, we don’t just make good food, we deliver generous, edge-to-edge flavours that fill you up and keep you going,” says Mark De Joya, Brand Development Director for Yellow Cab Pizza Co. “We do what we do because we want to support those who hustle the hardest for what they believe is so worth it. We want to fuel them throughout their chase and make them unstoppable with positive energy for their hustle by serving our edge-to-edge pizzas, and legendary chicken and pasta, which anyone would agree are also so worth it.”

Hustlers down south can catch the So Worth It! The Yellow Cab Pizza Tour next in Damosa Gateway, Davao on January 19 and IT Park, Cebu City on January 26. Both stops will feature homegrown artists and generous, edge-to-edge Yellow Cab eats that are sure to excite local communities and fuel their so-worth-it chase this 2019.

Don’t miss out and catch the SO Worth It! The Yellow Cab Pizza Tour and make every hustle, every chase so worth it with Yellow Cab.  For more information about the tour, please visit

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